Blogging, code, marketing, online income, sales and other stuff...
On April 27, 2008, I set up Blogger.net.au and wrote about the purpose of the site on InterNoetics (formerly martinetics.com). The post was oriented around turnkey-style websites and the ‘myth’ that they made money. It’s funny reading back on what I wrote back then because – although my opinion hasn’t changed in any drastic way [...]
Did my headline get your attention? The title should have rendered the city you’re in (or one you’re near) based on your geographic location. I’ve tested geographic based headlines on three sites for the last month with click-through-rates increasing by much as 600% – although it averaged about 300% on most days. That’s a massive [...]
Conversion Rate Optimisation (CRO) is orientated around optimising or converting the traffic that has landed on your website or blog. It’s easy to throw lots of money into Search Engine Optimisation (SEO) and traffic generation but this means nothing if you have no plan to convert or monetise that traffic that you’re successful in attracting. [...]
This PHP function will search for a particular string of text in a WordPress post and replace it with alternative text of any kind. If you’re just getting into the affiliate business, this is a great way of instantly monetising your blog via specific keywords. If you’ve ever written about Thesis, you could, via the [...]
I would like to wish everybody a Happy New Year. I wish the best of everything for you all both professionally and personally in 2011. As I look back on the successes (and, yes… failures) of 2010 it’s the people I shared the journey with that made the journey worth taking. The joy – and [...]
I read an interesting thread today on a blogger forum regarding both the need to convert RSS subscribers into mail subscribers, and how an RSS feed could potentially be monetised (or marketed) beyond typical adverts. Personally, I very, very rarely click on advertising in RSS feeds simply because the destination websites aren’t usually compatible with [...]
A gentleman I converse with on the Problogger forum has recently had an issue with an unscruplous spammer copying his WordPress plugin and using it for the purpose of harvesting email – a form or malware. Rhys has written a basic plugin called WP Email Capture. It’s a widget ready plugin that collects a name [...]
A Facebook fan page is one of the most productive means of driving traffic to your website or business. Any person that is prepared to ‘fan’ or ‘like’ your website is inviting your stream of messages into their social life. Your posts will be delivered alongside those of their friends and family – not unlike [...]
Marty has been involved with online application development for a number of years and has worked with large scale applications both as a coder and project manager. He is currently actively contributing to 7 blogs and maintains over 300 websites. 
Ken has been developing software solutions and managing IT projects for over 20 years. Ken has a computer science degree and, although his focus was previously on Windows based software, his focus is now on blogging and other online projects.
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