The aim of this blog is to educate bloggers in particular techniques that will assist in setting up a successful and profitable online presence. We’ll share marketing techniques and blogging practices that will almost inevitably accelerate your online income.
Most of the PHP code we provide on the site are posted in response to projects we’re working on ourselves, but it also gives us a mechanism to respond to the many questions we receive via email. If you have any particular questions, let us know and we’ll reply (usually) via a blog post.
Internoetics (formerly martinetics) was initially built to answer the questions from family and friends. It’s evolved into a blog that enables both Marty and Ken to share their wealth of knowledge with like-minded and passionate people.
Marty’s lives in Sydney, Australia. He works for an International airline as a Boeing 777 First Officer but also holds a commercial helicopter licence and maintains an active involvement in general aviation. He’s accrued more than 10,000 hours in countless aircraft types and continues to consult to aviation organisations in the areas of media and training.
Despite the fact Marty’s formal education is in the area of Criminology and Law (he’s also worked as a police officer and firefighter with the NSW fire brigade) – and apart from the fact his life revolves around aviation – as the curator of over 400 websites and blogs, his primary income is derived from his work online.
It was aviation that drove Marty to the online world. While employed as a flying instructor in his early 20′s (in the days when the Internet was something most people didn’t know existed) he set up a one-page website to attract students to his flying school (in fact, it was the first flying school website in Australia). A love affair with web development was born.
Marty’s early online life was orientated around traditional software development and early versions of learning management systems – most of it designed for aviation. It wasn’t until a little later in life that Marty decided to take web development seriously.
Ken Pascoe lives in Victoria with his wife and three children. Ken’s early education came in the way of a computer science degree that born from a childhood of tearing apart and rebuilding PC’s. However, life had alternate plans.
Ken’s father owned and operated one of Victoria’s most popular flying schools for a number of years – so his career path was well and truly in his blood well before he even knew it. After an early life working in general aviation, Ken initially worked for Cathay Pacific on the Boeing 747-400 before venturing off to Dubai where he continued to work for a number of years as a training captain on the Boeing 777. When a new international airline was launched in Australia, Ken took the opportunity to return to Australia where he now serves as the Boeing 777 Fleet Training Manager.
Ken continued to apply his IT knowledge gained from building software in the way of specialised rostering software. Ken’s speciality was always aviation software; he previously managed major IT projects at Emirates in the areas of rostering, task management and fuel management.
Ken now juggles his online life with an extremely demanding training management role.
What does InterNoetics mean?
The Greek word Nous is a philosophical term for the mind or intellect. Outside of a philosophical context, it is often used in English to denote “common sense” – although the Greek context usually applies. Nous has evolved in the English language into the word ‘noetics’. Therefore, InterNoetics loosely translates to ‘The Internet Mind and Intellect’. A broader morphism of the word Internoetics could mean internet-ethics – or the ‘Internet philosophy’… which points towards the importance of knowledge and the pursuit of vocational excellence. Sharing information and ideas, collaboration, feedback and discussion is the basis of this online platform.
Cybernetics is the study of feedback and derived concepts such as communication and control in living organisms, machines and organisations. Its focus is how anything (digital, mechanical or biological) processes information, reacts to information, and changes or can be changed to better accomplish the first two tasks. The term cybernetics stems from the Greek kybernetes (steersman, governor, pilot, or rudder – the same root as government). Cybernetics is a broad field of study, but the essential goal of cybernetics is to understand and define the functions and processes of systems that have goals, and that participate in circular, causal chains that move from action to sensing to comparison with desired goal, and again to action. Studies in cybernetics provide a means for examining the design and function of any system – including social systems such as business management, social networks and organisational learning – for the purpose of making information models more efficient and effective. As such, InterNoetics is about information management, organisational learning, collaberation, feedback and discussion – and making information, blogging and coding more workable and efficient.
In essence, the domain name was chosen to reflect the core values, virtues and and code of the authors of this site in one all encompassing word.
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