Since 2005, I’ve been involved with a Mortgage/Finance company in Sydney, Australia. We’ve never had much of a web presence… and never really needed it given the type of business we conduct. However, in light of recent expansion and growing ‘franchise’ operations, we’ve just launched our primary home loan search page.
The site was designed with simplicity in mind. We wanted to offer visitors a search that renders home loan results based on nothing other than the loan amount, property value and fixed or variable payment options (packaged options are available on the results page). The results are sourced from a database with thousand or home loan packages and returns five options based upon the user input. Two “unpublished rates” are returned requiring visitors to contact us for more information. The unpublished “Special Rate” is often a pre-negotiated or exclusive (and unadvertised rate) available only through our company.
Product data is updated via three primary means:
- An XML file can be uploaded that loads the database with new bank data.
- We source various product data from bank API’s and product pages and update information automatically.
- Data can be manually updated or corrected (if required) via a control panel.
It’s expected that we’ll make a bank product API available in the future.
As part of a much broader plan, we’ll soon be focusing far more energy on a social media presence that’ll accompany more traditional print, billboard and radio campaigns. We will, of course, continue to provide finance webinars and podcasts.
The site is well and truly in its infancy. Check it out here.
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